Despite the fact that I try to buy items based only on their merit and quality I sometimes fall prey to marketing ploys. Case in point I picked out our holiday wine based solely on the labels.
I love barns, farm houses, and anything that looks like it comes from a rustic more simpler life. So when I saw the bottle on the left it's label made me pick it up. Then when I saw that the wine was created from organically grown grapes the deal was sealed, I had to try it. Of course I had to buy the bottle of Chardonnay because it had a bee on it and the brand is called Honey Bunch. And just like the label says it is the "bees knees."